As a group company of Dentsu Inc. (hereinafter Dentsu), we have applied a basic system conforming to Dentsu.
Under the Corporate Philosophy of the Dentsu Group, our basic CSR system is compliant with the Dentsu Group Code of Conduct, and we focus on concrete activities based on the Seven Core Subjects for Dentsu’s CSR activities.
The Dentsu Group Code of Conduct mainly consists of the Seven Core Subjects of Corporate Governance, Respect for Human Rights, Ensuring a Safe and Civilized Working Environment, Environmental Protection, Fair Business Practices, Addressing Consumer Issues, and Contributing to the Community and shows the rules and regulations that should be observed by Dentsu Group companies, its officers, and employees in order to fulfill their social responsibility.
- The Dentsu Group of companies, its officers, and employees are committed to protecting the interests of our stakeholders by conducting business within the highest ethical standards. To achieve this commitment, we have established the Dentsu Group Code of Conduct to serve as our basic principles for conducting business in a socially responsible manner.
- We will comply with the Code of Conduct in all respects. Outside of the Dentsu Group, we will encourage compliance with the Code of Conduct by our business partners.
- We will comply with laws and regulations in all the markets in which we conduct business.
- We will respect diversity and will not discriminate on any basis. We will also respect the diverse social and standards of each region in which we conduct business.
We address Seven Core Subjects for Dentsu’s CSR.
We respect the interests of our stakeholders and will refrain from inappropriate activities or taking unnecessary risks that might harm these interests. Our officers will take responsibility for developing and maintaining appropriate corporate governance systems.
Our major efforts include the following:
We create rules and regulations and develop manuals, and then familiarize all employees with the appropriate work procedures through training and other sessions.
We have established, manage, and operate the system that will prevent the expansion of and minimize damage in emergency situations by assuming various risks. Specifically, we will annually review the assumed risks for the year, identify important ones from among those that are highly influential, and take especially strict countermeasures against them. The respective important risks are assigned to certain departments, who then create and operate a response plan with the specific goal of reducing the risks. To achieve risk management on a PDCA cycle, we conduct self-evaluation at each year end and create policies for the next year.
We comply with internationally recognized principles of human rights. We respect the human rights of all people connected with our business activities and will not discriminate on any basis. We participate in training hosted by Dentsu targeting new employees, where they take training programs on human rights.
Additionally, persons from the Corporate Division provide the necessary training sessions targeting all the employees. For the invitation to a human-rights slogan developed by Dentsu, there are applications not only from our employees but also from their families. We also have internally established a consultation desk for harassment in order to protect the human rights of our employees and realize and maintain a comfortable working environment.
We will ensure that our work places are safe and create a civilized working environment.
Our major efforts include the following:
Persons from the Corporate Division and the persons in charge of time management formulate, decide, and promote plans for reducing overtime work and encouraging vacations by the employees.
We have been focusing more on mental health. With persons from the Corporate Division and industrial doctors working together, we promote the management of physical and mental health of our employees.
From the standpoint of ensuring safety and achieving business continuity in an emergency, we have established a structure to swiftly confirm safety and to check on employees, especially in the event of injuries the possibility of making contact.
In addition to ordinary annual paid holidays, all employees are given three days off annually as personal holidays. We also encourage them to take a long summer vacation of nine or more consecutive days.
We employ human resources with a variety of possibilities and have introduced a personnel system that develops a working environment where employees can work enthusiastically. We employ all types of human resources regardless of sex and age and focus on developing an environment where they can fully demonstrate their abilities. The percentage of women among all the employees is 35.8% as of the end of March 2015, and we actively promote the appointment of women to managerial positions. We have established a structure in response to the revised Childcare and Family-care Leave Act, such as childcare leave for employees raising a child and a part-time working system for childcare. We have in the Corporate Division a consultation desk for raising children and working at the same time . Additionally, we have a system of rehiring employees who are at the retirement age (60) and employ them until 65.
Complying with Dentsu’s human resource development and training program, we encourage ability development mainly in the following three stages.
Employees at the starting stage at Dentsu will gain basic knowledge needed to work within the Dentsu Group and develop the foundation to gain (problem) solution skills.
Mid-career employees will develop special skills and solution skills as the personnel who assume the central role in the department. C) After further promotions, personnel will gain management skills, leadership, and knowledge about management.
New employees and new executives will participate in Dentsu’s educational training program.
When dealing with our business, we aim to reduce environmental impact and contribute to building a sustainable society.
Our major activities as follows:
Dentsu, with its domestic group companies, acquired the integrated certification of ISO14001 in June 2006. We maintain this certification and conduct our business based on it.
We organized the project, ‘SOCIAL GEAR PROJECT’ within the company to address Environmental preservation activities. The project team makes suggestions every year on which all employees can join & enjoy the relevant activities, where remarkable results have been achieved steadily.
In carrying out our business, we will compete fairly in all the markets in which we operate. We will avoid or appropriately manage any conflicts of interest. We will not knowingly take part in any form of corrupt business practice, including bribery and money laundering.
Our major efforts include the following:
By developing rules and manuals and conducting regular caravan activities for employees such as those on improper accounting, drug abuse prevention, and information security, we raise employees’ awareness of compliance.
We express our stance to decisively deal with antisocial forces, and ask our business partners to do the same.
We ask our business partners to sign the Basic Agreement on Outsourcing Business.
We will continue to further enhance the effectiveness of our CSR activities through cooperation with our business partners.
We deal with the Act against Unjustifiable Premiums and Misleading Representations, human rights, and environmental consideration; treatment of personal information and proper indication in giving-away and advertising in conducting campaigns; responses in internet-related business, which is rapidly expanding; and the safety of premiums (giveaways).
We will strive to address consumer issues in all the markets in which we operate by providing appropriate information to consumers and giving due attention to safety and security in all of our activities.
We have obtained ISO/IEC 27001：2013 and JIS Q 27001：2014, the international standards of information-security management system (ISMS). Additionally, we have been certified to use the PrivacyMark complying with JIS Q 15001:2006. We will continue to thoroughly manage information security so that we can address ever-changing environment.
We are committed to contributing to the development of all local and global communities in which we operate and to the resolution of social issues in each community.
Our major efforts include the following:
As a part of reconstruction assistance after the Great East Japan Earthquake, we held In-house flee market participated by our employees in 2012 and 2013 and donated the sales via Japanese Red Cross Society.
The internal SOCIAL GEAR PROJECT members have been participating in the Ecocap campaign since 2012. From 2012 to January 2017, our contribution to society was the collection of 78,634 Ecocaps—the equivalent of polio vaccines for 93.6 persons.
