Privacy Policy

Basic Policy on Protection of Personal Information

DENTSU AD-GEAR INC. declares that it will strive to manage and protect personal information properly by establishing this Basic Policy on the Protection of Personal Information in accordance with the Act on the Protection of Personal Information and the guidelines concerning the Act on the Protection of Personal Information relating to Economy and Industry.

Privacy Policy

This Privacy Policy, which applies to any personal information handled by any business of the Company, sets forth the Company’s basic guidelines for personal information.


Handling of Personal Information


[Table 1] Personal information the Company acquires (as of June 22, 2015)

Types of personal informationPurpose of useAcquisition methodUse of outsourcingOutsourcing operations
Customers’ personal informationSending invitations and communications for implementing operations by making proposals, providing services, holding seminars and conducting surveysAcquiring directly from customers (business card, e-mail, etc.)YesSending invitations, secretariat operations for holding events and seminars
Sending publications, newspapers, seasonal greetings and the likeYesSending publications, newspapers and goods
Providing insurance and associated and related services by the companyAcquiring directly from customersNo
Business partners’ personal informationSending invitations and communications for implementing operations such as making proposals, providing services, holding seminars for outsourcees.Acquiring directly from individuals (business card, e-mail, etc.)No
Sending publications, newspapers, seasonal greetings and the likeYesSending publications, newspapers and goods
Personal information visitors to the CompanyCommunicating to the person in charge and conducting entry/exit management.Acquiring directly from individualsYesReception and messaging services
Personal information of public persons, such as entertainers, provided by third parties and other meansNegotiating appearances in, producing, and managing programs, TV commercials, events, seminars and the likeAcquiring directly from the individuals / acquiring through agentsNo
Personal information of individuals wishing to join the CompanyConducting operations and sending communications in association with recruiting and screening activities, conducting surveys for future recruiting activities, retaining as personnel data upon successful candidates joining the CompanyAcquiring directly from individualsYesOverall recruiting activity, screening, coordinating schedules, communications, and conducting/tallying surveys.
Personal information of shareholdersExercising rights and performing obligations under the Companies Act; providing facilities from the Company, implementing measures for facilitating smooth relationships between the Company and its shareholders; and conducting shareholder management, such as preparing shareholders data, in accordance with designated standards under laws and regulationsAcquiring from Japan Securities Depository Center or shareholdersYesShare administration services, such as creating shareholders’ register, notifying dividends and general shareholders’ meetings and making other arrangements
Personal information of persons sending inquiries to the CompanyResponding to inquiries, requests, complaints, and the likeAcquiring directly from the individuals (phone, e-mail, fax, letter, etc.)No
Personal information of Dentsu Group staffEstablishing frameworks for implementing/ driving operations (details are to be specified internally)Acquiring from the individuals or group companiesYesIt differs depending on the content (to be separately specified internally).
Personal information provided by third partiesConducting surveys, studying consumer trends, personalizing (providing information based on attributes and action history) and implementing other operationsAcquiring in writing and as electronic dataYesConducting surveys and analyses, managing lists, operating database servers, and distributing e-mail newsletters

[Table 2] Personal information the Company acquires as outsourcee

Types of personal informationOutsourced operations (purpose of use)Use of outsourcingOutsourcing operations
Personal information held for conducting services outsourced by advertisersConducting prize contests, campaigns, events, providing membership services, responding to requests for documents and inquiries, conducting surveys and consumer trend study, and providing personalizing (providing information based on attributes and action history) and other servicesYesConducting prize contests, sending prizes and goods, conducting surveys/analyses, managing lists, secretariat operations, sending direct mails, operating database servers, distributing e-mail newsletters.

Handling of personal information upon making an inquiry

DENTSU AD-GEAR INC. (the "Company") handles personal information in accordance with Company Policy on the Protection of Personal Information.

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